mtlumby2d Chapter 570 Craftsmanship in Cultural and Creative Industries Conveys Elegant Charm
Chapter 570 Craftsmanship in Cultural and Creative Industries Conveys Elegant Charm
Preparations for the study tour program are in full swing, and the development of cultural and creative products has also been put on the agenda.
Gu Fanxing and Pei Luonan sat in the kiln shed, the table covered with pottery shards, design sketches, and a pile of cultural and creative reference cases. The fragrance of osmanthus blossoms drifted into the room from outside the window, mingling with the rustic aroma of the clay, making it particularly calming.
"When creating a mosaic of ceramic shards, choose the most representative kiln patterns."
Gu Fanxing picked up a piece of Song Dynasty pottery with intact edges and intertwined floral patterns, tracing the smooth lines with her fingertips.
"The texture of this piece is clear, the lines are well-spaced, and there is not much damage. It is suitable to make a 100-piece jigsaw puzzle. The difficulty is moderate, and both children and adults can play with it. It also allows you to directly experience the aesthetics of Song Dynasty potters."
Pei Luonan nodded and adjusted the image ratio on the computer screen.
"I have scanned the pottery shards, digitized them, removed the surface stains, and restored the original glaze color."
The edges of the puzzle pieces should be rounded to avoid scratching hands. The material is imported environmentally friendly cardboard, which is sturdy, durable, lightweight, and easy to carry.
The back can also be printed with the corresponding kiln pattern name and era, so that everyone can learn something while completing the puzzle.
He paused, then pointed to another sketch, his eyes gleaming.
"For the kiln fire pattern silk scarf, I chose three base colors: off-white, light blue, and jet black. These are all versatile and textured colors."
The design features simplified kiln fire patterns and osmanthus flower patterns, the two elements interwoven to create a look that is both characteristic of intangible cultural heritage and fashionable.
Gu Fanxing picked up a sample of the silk scarf fabric and said with satisfaction, "This fabric is good; it's breathable, skin-friendly, and has a nice drape."
When printing, pay close attention to color saturation to avoid distorting the kiln patterns, especially for the light blue version. The color should closely resemble the glaze of the Qingning kiln to truly showcase the craftsmanship.
As they were talking, Lin Xiao gently walked in carrying a tray. On the tray were four small celadon incense burners, each with a unique design. "Sister Fanxing, Brother Luonan, Master Chen and I tried making a few celadon incense burners. They are shaped like miniature kiln sites, replicating the structure of a dragon kiln in scale. You can put osmanthus essential oil or sandalwood inside, so they can both emit fragrance and serve as table decorations."
Gu Fanxing picked up an incense burner. Its glaze was warm and jade-like, and its texture was delicate and smooth. A small "Qing" character was engraved on the bottom as a mark.
"It's so exquisite! Master Chen's craftsmanship is indeed well-deserved. This aromatherapy product is both practical and collectible, and it's sure to be popular."
Just then, Pei Luochuan suddenly ran in from outside, holding a bulging express delivery box in his hand.
"Sister-in-law, brother, the creative inspiration handbook I sent you has arrived! You can take a look at it."
Gu Fanxing quickly opened the box; inside the manual were several printed survey data sheets.
"You're so thoughtful! This data can help us determine the pricing and promotion direction for cultural and creative products."
Pei Luochuan moved closer to the table and pointed to the data table to explain.
"You see, young people aged 18-35 are the main buyers. They value practicality and cultural connotation the most, and our scarves and aromatherapy products meet this demand."
Families with children will prefer interactive products; puzzles and mini ceramic sets will definitely be popular.
Pei Luonan flipped through the case studies in the manual, lost in thought.
“We can release them in series, which will be more organized.”
The archaeology series includes pottery shard puzzles, kiln furniture models, and archaeological tool sets, with a focus on popular science knowledge.
The intangible cultural heritage series includes celadon incense burners, kiln-patterned silk scarves, and engraved bookmarks, highlighting handcrafted techniques.
There are also parent-child series, such as parent-child kiln pattern T-shirts and mini porcelain sets, which are suitable for family interaction.
Each series features standardized packaging, printed with the Qingning Kiln logo and a panoramic view of the kiln site to enhance brand recognition.
Gu Fanxing added, "We will also attach a small card to each cultural and creative product, using simple language to introduce the Qingning Kiln culture behind the product, so that consumers can learn about intangible cultural heritage while using it, and truly 'bring Qingning Kiln home'."
Over the next few days, everyone performed their duties diligently, keeping the atmosphere busy and fulfilling.
Master Chen and Lin Xiao devoted themselves wholeheartedly to making celadon incense burners and engraved bookmarks.
Master Chen arrives at the workshop before dawn every day to observe the firing temperature by the kiln.
Lin Xiao focuses on engraving patterns, striving to accurately replicate the kiln patterns on each bookmark, with smooth and natural lines. When encountering uncertain patterns, he repeatedly ponders and adjusts them.
Gu Fanxing and Pei Luonan were busy contacting manufacturers to finalize the production details of the puzzle, scarf, and T-shirt.
They checked the design drawings again and again, and repeatedly inspected and tested the samples after they came out: whether the puzzle pieces fit tightly, whether the printing on the scarf was clear, and whether the fabric of the T-shirt felt comfortable.
"The color of this puzzle piece is slightly different from the actual ceramic shards; it's a bit too bright."
Gu Fanxing carefully compared the sample and the pottery shard.
"Have the manufacturer adjust the color values again to get as close as possible to the warm and smooth texture of the original photo."
Pei Luonan then examined the silk scarf in the sunlight.
"The edges of the printed kiln pattern are a bit blurry, so we asked them to increase the resolution to ensure the pattern is clear."
Meanwhile, online stores are also being built at a rapid pace.
Pei Luonan was in charge of the store's design. The homepage used real photos of Qinglongpo as the background, combined with celadon and kiln fire elements from Qingning Kiln. The category pages were simple and clear, divided by series.
Gu Fanxing wrote the product copy, each paragraph incorporating the historical and cultural heritage of Qingning Kiln.
For example, the copy for celadon incense burner: Inspired by the Song Dynasty dragon kiln of Qingning Kiln, it is handmade and fired, with a light blue glaze as warm and smooth as jade, and the fragrance of osmanthus lingers on the nose, allowing the thousand-year-old intangible cultural heritage to be integrated into the daily life.
A week later, the first batch of cultural and creative products was finally ready.
The celadon incense burner has a uniform and full glaze, and the dragon kiln shape is lifelike.
The kiln-patterned bookmarks are exquisite and small, with clear and smooth patterns.
The pottery shards are highly accurate in their reproduction and fit together tightly.
The kiln-fired silk scarf has a delicate texture and an elegant pattern.
Everyone sat around the kiln shed, looking at these works that embodied their hard work, their eyes filled with a sense of accomplishment.
Aunt Zhang picked up a light blue silk scarf, wrapped it around her neck, and said with a smile, "It looks really good. It makes you look elegant and is comfortable to wear. I want to buy one for my daughter too."
The village chief picked up the puzzle pieces and looked them over: "This is good. It's fun and educational, and the children who come here for study tours can take it with them as souvenirs."
At this moment, Pei's father called to say that the teachers who were conducting the inspection had arrived at 2 p.m.
Gu Fanxing and Pei Luonan quickly placed the cultural and creative products on the display shelves in the intangible cultural heritage corridor, along with pottery shard specimens and introduction cards.
In the afternoon, the teachers from the three schools arrived as scheduled and were immediately attracted by the cultural and creative products.
“This celadon incense burner is so unique,” a female teacher said, picking it up and examining it closely. “It’s handmade with a warm, lustrous glaze. It can be used as both an incense burner and a work of art.”
Another male teacher took apart the puzzle and tried to put it together: "This allows children to learn about archaeology and intangible cultural heritage while playing, which is more attractive than learning from books."
Gu Fanxing introduced the design concept and cultural connotation of the products one by one, and the teachers listened with frequent nods.
After demonstrating the study tour program, a principal shook hands with the two students and said, "The study tour program at Qingning Kiln has cultural depth and a great sense of experience. The cultural and creative products are also well-made, perfectly combining intangible cultural heritage with practicality. We will organize students to sign up as soon as we get back, and they can come to participate in the first study tour camp next month."
After seeing the teachers off, the setting sun cast its last rays on the display shelves, giving the cultural and creative products a warm glow.
Gu Fanxing picked up a celadon incense burner and took a sniff. The scent of osmanthus mixed with the earthy smell of celadon was particularly comforting.
Pei Luonan hugged her from behind: "We succeeded. We've taken a solid step forward in both study tours and cultural and creative industries."
Gu Fanxing leaned against him and smiled: "This is just the beginning. In the future, we will also develop notebooks with pottery shard patterns and themed postcards to bring Qingning Kiln culture into the lives of more people and ensure that intangible cultural heritage is passed down from generation to generation."