mtlumby2d Chapter 163 Replacement
Chapter 163 Replacement
Upon hearing this, Liu Hongni couldn't help but touch her forehead.
"Brother Feng, I haven't even gotten the agency fee yet, and it's not easy to get a counter at a department store. I only got it through my dad's connections."
Chen Feng said, "I have an idea. What do you think of No. 800 Wangfujing?"
Liu Hongni was stunned for a moment, "Huh?"
She looked up at Chen Feng. Sunlight slanted through the café window, illuminating his angular profile. He held a cup of coffee in his hand, his words revealing unquestionable confidence and foresight.
Many years later, Liu Hongni still clearly remembers that afternoon and that moment. Chen Feng left a deep impression in her heart.
"Hongni," Chen Feng said in a steady and powerful voice, "I have a few suggestions. First, don't cooperate with the brand you're discussing now. I can introduce you to a few better brands that will definitely gain a foothold in the market in the future."
He paused and continued, "Don't worry about the extra money you spend. Find the right brand partners and you'll save a lot of money in the future. These brands will do their own advertising and even hire international celebrities as their spokespeople. You can just take advantage of that."
Liu Hongni nodded thoughtfully.
"Let's talk about sales," Chen Feng changed the subject. "A department store counter is indeed too small. It has too many restrictions and it's hard to develop significantly. My wine is suitable for such a small counter. I can set up a special counter for famous wines in a department store, preferably in a core business district."
He changed the subject again, "As for you, the land at 800 Wangfujing is perfect. You can create a shopping paradise just for women around that small building—Ladies' Street."
"Women's Street?" Liu Hongni's heart moved, and she was immediately attracted by these three words.
"That's right!" Chen Feng nodded affirmatively. "The so-called Women's Street is a place where you can find a variety of women-friendly shops, including fashion, beauty salons, desserts, and coffee, creating a one-stop shopping experience."
"This is not only a place for shopping, but also a social venue for women to communicate and relax. Female consumers like to compare and gather together. Women's Street can meet their psychological needs, attracting them to patronize repeatedly and forming a stable customer flow."
"This kind of customer flow is different from that of department stores. The customer flow of department stores is diverse, but the customer flow of Ladies' Street tends to be consistent. This is a way to segment the market and form scale."
"...You can sell your cosmetics however you want, and once your sales pick up, you can negotiate terms with the brands..."
As Liu Hongni listened, her eyes gradually lit up, as if she saw a brand new business model slowly unfolding before her eyes.
After Chen Feng finished speaking, he asked Liu Hongni: "What do you think?"
Liu Hongni clapped her hands and shouted, "Great, great, great!"
Then she turned around and nudged Ning Yao beside her, half-jokingly saying, "How about I sell Yaoyao to you, and then use your money to open a women's street for me."
Ning Yao couldn't help laughing when he heard this. "What are you talking about? It's not your turn to sell me if you want to!"
Chen Feng laughed heartily upon hearing this and jokingly said, "Sure, sell Yaoyao to me and I'll invest. Then you help me get a counter at Wangfujing Department Store and I'll sell my wine there."
Liu Hongni's heart moved, and she asked tentatively, "How much are you going to invest?"
Chen Feng extended his hand, made a five sign, and said with a smile, "I'll invest five million, but I don't want any shares. Yao Yao will own 25% of it. What do you think?"
Liu Hongni looked at Chen Feng in surprise and asked in disbelief, "You invested five million, and only want 25%?"
Chen Feng said seriously, "I don't want it, it's for Yaoyao. Let me make it clear, Yaoyao was 'sold' to me by you. From now on in Beijing, you have to find a way to help me protect her. Otherwise, I will withdraw my investment."
Liu Hongni looked at Chen Feng deeply, pushed Ning Yao again, and said, "You are so lucky, I envy you. Why don't you give me half of Chen Feng."
Ning Yao laughed and retorted, "Oh, you're such a smart and calculating woman. I only asked for 25% of your profit, and you just asked for half of it. You're dreaming!"
The three of them looked at each other and smiled.
After they finished their coffee, Liu Hongni hurriedly set up the counter at Wangfujing Department Store that afternoon.
This was actually a simple replacement, replacing the daily necessities counter she had originally reserved with a dedicated liquor counter.
This was not a difficult task for her, after all, her father worked in the Ministry of Commerce and had extensive connections.
Immediately afterwards, Chen Feng called Hou Shuo, Hou Bo and Zhu Xiaolong to the newly opened counter.
Hou Shuo and the other two were secretly surprised when they saw that Chen Feng had actually gotten a counter in the largest department store in Wangfujing.
Hou Shuo spoke first, "Brother Feng, you can't rent a counter at Wangfujing Department Store just by having money. You need connections, and ordinary connections won't be enough. There are a lot of people with connections in Beijing, but not everyone can rent a counter there."
Hou Bo and Allen Chu also nodded repeatedly, looking curious.
Chen Feng smiled and said lightly, "It's a friend's help, but we've got it anyway. From now on, we'll sell our wine here. If this place doesn't sell well, it will be unacceptable."
Hou Bo and Zhu Xiaolong patted their chests and assured: "That's right, Brother Feng, just wait and see!"
Hou Shuo then asked, "What about the land at No. 800?"
Chen Feng said: "I exchanged the land with my friend who helped me with the counter and returned it to her."
Hou Shuo said, "Brother Feng, you're quite good at keeping business secrets. We know it's definitely Liu Hongni. This woman is quite something. She's willing to trade a department store counter for a number 800. What's she thinking?"
Chen Feng smiled and said, "Of course I invested in her. Anyway, my principle when working with others is that I would rather lose money than let others lose money."
Upon hearing this, Hou Shuo gave a thumbs-up and praised, "Great!"
Speaking of which, Hou Shuo admires Chen Feng very much.
Even if they, the children of wealthy families, are not doing well in life, they still have high aspirations.
Ordinary people are not in their eyes.
But after just a few days of interacting with Chen Feng, Hou Shuo and the others were a little impressed, because Chen Feng could do things that they could not!
The fact that Liu Hongni was willing to give her department store counter to Chen Feng showed that she had a different opinion of Chen Feng.
You know, in their circle, there are not many men who can make Liu Hongni look at them differently.
Even Brother Zhou Jun, his feelings for Liu Hongni over the years are known to everyone.
But Liu Hongni didn't show any special difference to him.
But Chen Feng did it in just a few days.